If you will be attending and would like to chat about your company, send me an email and we’ll set a time to meet.

Unleashing the Sales Power of Your Website

Date : Thursday, January 13

Time : 10:00 am – 11:30 am

Location: West 312 A-B

Level: All

Description: Websites. Blogs. Social Media. Search Engine Optimization … If your head is spinning from trying to keep up with all the new online media, this session is for you. We’ll give you a quick overview of the newest tricks of the trade, and show how they all fit together to help you make sales. This session will offer easy-to-implement strategies for the components of a good website marketing program – including those already mentioned, as well as E-lead generation secrets, integrating your on-site sales staff with your online presence and Customer Relationship Management (CRM) tools.

Learning Outcomes:

• Gain an advanced understanding of online marketing’s eight essential components, as well as key metrics to determine their impact on your web marketing results
• Improve your working knowledge of how to generate leads from your website – from website design to integrating social media
• Understand how a blog can be the hub of your web marketing plan
• Learn how to integrate web leads into on-site sales using CRM tools and a consistent follow-up process

Fee: IBS education sessions are available on a first-come, first served basis to Full Registrants and those who purchase a One- or Two-Day Education with Exhibits Registration

Tracks: Sales, Marketing & Customer Focus

Speakers: Erik Cofield, Jerry Rouleau, Rick Storlie, Scott Stroud

SPEAKERS

Erik Cofield
Company: Buildtopia and Builder1440

Erik Cofield, CGA has leveraged technology and provided business management consulting for all sizes and types of builders, developers and Remodelers since 1998, including volume, multi-family and custom, to help them improve their business. He manages North American Sales for BuildTopia and Builder1440, both widely used international construction management software systems. He enjoys applying best practices to businesses and being part of their success, growth and financial stability. He can be reached at ecofield@buildtopia.com

Jerry Rouleau
Company: J. Rouleau & Associates

Rick Storlie
Company: New Home Sales Coach LLC

Since 1988 Rick Storlie has been helping home builders and remodelers maximize their sales in any economy. Rick helps builders accomplish this by, first and foremost, repositioning their companies to better appeal to women (the primary decision makers). Rick has 3 focus areas- 1) Market Positioning or establishing a niche 2) Implementing Online and on-site Lead Generation systems 3)Converting a high percentage of leads to sales through his Transformational Sales System. Get your FREE sales guide “6 Secrets to Maximizing Your Sales in Any Market Revealed” by visiting www.NHSalesCoach.com or contact Rick at Solutions@NHSalesCoach.com or 952-895-5566.

Scott Stroub
Company: Builder Radio Media Network

Your income – and that of every person in your company – depends on sales.  No sales = no money.  Hire the wrong salesperson and you’re sunk.  How do you identify top-performers before you entrust them with your home sales leads?  What attributes or qualities separate the ‘winners’ from the ‘losers’?  Find out how to recognize (or how to be recognized as) a New Home Sales Professional.

Who should attend:

• Home Builders & Business owners; home sales managers; VP of Sales
• New Home Sales People who want to be recognized as sales professionals

Learning Outcomes:

• How to recruit and interview the right candidates
• Key questions to ask… and the answers to look for
• Questions you should ask yourself – before your start looking
• How to eliminate ‘duds’ before the interview process

Presented by Erik Cofield who manages BuildTopia and Builder1440′s North American sales of Home Builder Sales Software & All-in-One Builder Management Software .

Register today at: http://sellingmorehomesmedia.com/store/webinars

Builder1440 & BuildTopia’s own Erik Cofield will be speaking about ways to leverage your website to get more sales, how to connect it to external resources and more.

There is so much you can do to out-position your competition, and we can’t wait to show you!

Stop by, or add it to your show planner. 1-13-10 Room W312 http://bit.ly/h7Grrk

In Erik Cofield’s article, ‘Managing Leads Like a Super-Hero!’ he discusses the importance of using a CRM (Customer Relationship Management) system in the home building industry. He compares using a system to having an assistant or sidekick – no one would accomplish anything without them.

According to Cofield, a CRM system is a super power, “without a system, you simply can’t follow up with every lead personally, immediately, every month for two years or three years. You lose track of leads and you drop leads here or there; you can’t really prioritize them or send the right message, etc.  All of that changes if you leverage technology by putting the power of a CRM system to work for you.”

In today’s market buyers want everything right away – 31% want an immediate personal response, 68% want one within an hour, and 96% want it within four hours. Cofield sadly reveals in his article that only 19% of builders actually respond within 4 hours. With a CRM system it makes it easier to follow up and generate sales.

Another plus side to using a CRM system is the way you are able to keep track of the different types of prospect codes. You can easily track a hot or warm lead or even a web lead using a CRM system.

In order to follow up with leads and convert them into sales, a CRM system is a must. “If you’re not already managing leads like a superhero and if you’re not already responding to them as close to immediately as possible, the best time for you to do that is yesterday. The second best time for you to do that is today.”

Click here if you would like to read or listen to the full article and find out the other reasons why Cofield suggest every company use a CRM system.

Contact us if you want to talk with Erik for a personalized plan of action.

Matt McShane, Vice President of Builder1440, and Erik Cofield of BuildTopia & Builder1440 will be featured at the 2010 Southeast Building Conference along with Bob Schultz, the industry’s most widely recognized expert in New Home Sales.

The trio of home sales experts will pool their expertise for the first time at an event called “The New Home Sales Rally” – sharing techniques on how home builders & agents can make an immediate impact on new home sales.

The presentation is currently scheduled for Friday, July 23, 2010 from 2-4:30pm in room 208 ABC. For more information, or to register, visit the SEBC website.

With Constellation customers counting for more than half of the largest builders in North America, Constellation is well-known for stability, dedication to technology and the highest standards of customer support. Not only is Constellation the best choice for builders in the USA, but the top builders in Canada have consistently chosen Constellation products to run their business and transition through changes like the Harmonized Sales Tax, Tarion Warranty Regulations, Goods and Services Tax, and numerous payroll changes. Throughout the home building recession, Constellation continued to invest in the industry, technology, and services for home builders of all sizes. As the leader in home building software, Constellation is ideally positioned to provide mission-critical software solutions that home builders can trust now and in many years to come.

“We are happy to be recognized as Constructech’s Hottest Company again in 2010. Throughout the downturn, we continued to invest in our products and services to ensure that Constellation was the best choice for home builders of all sizes”, says Dexter Salna, President of Constellation HomeBuilder Systems.

Constellation’s software solutions are designed to help builders increase productivity and utilize fewer resources to run their businesses successfully. With comprehensive solutions for home builder websites, online marketing, new home sales, customer relationship management (CRM), accounting, purchasing, estimating, scheduling, warranty, homeowner portals, land development, and vendor portals, many builders choose Constellation as their trusted technology partner. With a single technology partner, you can count on software upgrades that work, a single support contact for all products, industry expertise, and responsibility for the entire system. In contrast with multi-vendor situations and disparate technologies, Constellation customers know that their systems will be supported and enhanced long-term, that their technology partner is financially strong, and that their technology investment is secure.

About Constellation HomeBuilder Systems

As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,400 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and web site solutions designed exclusively for the home building industry. Constellation’s product suite includes BuildSoft, Builder 360, Constellation CRM (CFT), Constellation Web Solutions, FAST, NEWSTAR, Sales1440, and BuildTopia.

Constellation HomeBuilder Systems is a division of Constellation Software Inc. (“CSI”) and is a publicly traded company.

About Constellation HomeBuilder Systems

As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,400 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and web site solutions designed exclusively for the home building industry. Constellation’s product suite includes BuildSoft, Builder 360, Constellation CRM (CFT), Constellation Web Solutions, FAST, NEWSTAR, Sales1440, and BuildTopia.

Constellation HomeBuilder Systems is a division of Constellation Software Inc. (“CSI”) and is a publicly traded company.
 

At Serious Sales & Management Boot Camp by Bob Schultz & The New Home Sales Specialists, McShane has been tapped to present the management value of implementing home builder specific CRM, Sales & Marketing software.  “I selected Matt to present because he’s a true expert in the new home sales industry,” said Bob Schultz referring to McShane’s several decades in the Construction & Real Estate industry.  “I’ve seen the Builder1440 Sales Software and I believe it’s the best one out there, but what’s most important is that every builder who wants to grow their business understands what this type of software can do and why it’s a critical part of any home builder’s growth strategy.”

Kassouf will discuss current trends in home-builder web marketing, including web site design, lead conversion optimization, SEO & search engine marketing, and Social Media marketing.  “I’ve got a number of topics to cover,” said Kassouf, “but it’s so vitally important that builders at least understand what these web marketing buzzwords mean and how they can help – or hurt their businesses.  Bottom line, a potential homebuyer will judge the quality of the homes you build from the quality of your website design and overall web marketing.”

Schultz echoed Tim’s sentiments about the importance of integrated web marketing in new home sales. “Builders need to understand these new opportunities and how they can apply proven marketing & sales techniques to the web.  Tim is an expert in web marketing and believes, like I do, that a congruent marketing strategy is absolutely critical. I’m excited to have him here.”

Bob Schultz & The New Home Sales Specialists host semi-annual events for Home Sales professionals and home builder owners & managers in Del Ray Beach, Florida.  For more information, visit www.newhomesalesspecialits.com.

- Jeff Walsh, System Manager

- Greg Stoner, CIO

- James S. McCormack, Director of Sales & Marketing