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Builder1440: Sales Follow Up & Marketing
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Sales Follow Up & Marketing
Automate New Home Sales Follow Up with the CAPSM Follow-Through®System
Developed exclusively for Builder1440 by Bob Schultz, one of Builder Magazine’s most influential people in home building, our unique Closing Action Plan (CAPSM) Follow-Through®System integrates the proven sales techniques that Bob teaches.
CAPSM gives you professionally crafted messaging that works in concert with Sales1440 to deliver the right home sales follow-up message at the right time – automatically.
Developed by:

The Value
- Increase consistent, pertinent and timely communication to prospective home buyers and real estate agents to keeps builders informed of preferences for each individual lead or walk-in contact.
- Increase profitability by employing a tested sales process walking sales agents through the steps of staying in touch with every lead, prospect or qualified home buyer, and turn more prospects into home buyers.
- Maximize sales potential by building solid relationships with every contact gained in person, online, or by phone or mail.
Improve Follow-Through with Customers
- Utilize dozens of customizable templates and scripts to:
- Create emails
- Make phone calls
- Write letters - Maintain consistent communication with prospective home buyers and real estate agents
- Rank Internet, phone and in-person opportunities and effectively target messaging
Equip Sales Teams to Sell More Homes
- Access easy to use sales resources stored conveniently within Sales1440
- Set reminders for ongoing follow-up
- Track contact with customers
Enhance Marketing Strategy
- Develop and execute marketing campaigns based on customer response
- Automatically list community data across popular shopping sites
- Administer surveys to gather data throughout the entire customer life-cycle
- Use templates to create targeted promotional materials
“New home sales are NOT a function of traffic. They are the result of the correct sales process and Follow-Through®. That’s why we have partnered with Builder1440 to provide the most complete and efficient system for customer contact—a congruent strategy that’s easy to use.”
~ Bob Schultz, President, Bob Schultz & The New Home Sales Specialists

