Builder1440: Sales Follow Up & Marketing

Sales Follow Up & Marketing

Automate New Home Sales Follow Up with the CAPSM Follow-Through®System

Developed exclusively for Builder1440 by Bob Schultz, one of Builder Magazine’s most influential people in home building, our unique Closing Action Plan (CAPSM) Follow-Through®System integrates the proven sales techniques that Bob teaches.

CAPSM gives you professionally crafted messaging that works in concert with Sales1440 to deliver the right home sales follow-up message at the right time – automatically.

Developed by:

Bob Schultz & the New Home Sales Specialists

The Value

  • Increase consistent, pertinent and timely communication to prospective home buyers and real estate agents to keeps builders informed of preferences for each individual lead or walk-in contact.
  • Increase profitability by employing a tested sales process walking sales agents through the steps of staying in touch with every lead, prospect or qualified home buyer, and turn more prospects into home buyers.
  • Maximize sales potential by building solid relationships with every contact gained in person, online, or by phone or mail.

Improve Follow-Through with Customers

  • Utilize dozens of customizable templates and scripts to:
    -    Create emails
    -    Make phone calls
    -    Write letters
  • Maintain consistent communication with prospective home buyers and real estate agents
  • Rank Internet, phone and in-person opportunities and effectively target messaging

Equip Sales Teams to Sell More Homes

  • Access easy to use sales resources stored conveniently within Sales1440
  • Set reminders for ongoing follow-up
  • Track contact with customers

Enhance Marketing Strategy

  • Develop and execute marketing campaigns based on customer response
  • Automatically list community data across popular shopping sites
  • Administer surveys to gather data throughout the entire customer life-cycle
  • Use templates to create targeted promotional materials

“New home sales are NOT a function of traffic. They are the result of the correct sales process and Follow-Through®. That’s why we have partnered with Builder1440 to provide the most complete and efficient system for customer contact—a congruent strategy that’s easy to use.”
~ Bob Schultz, President, Bob Schultz & The New Home Sales Specialists